Directors of Crossover: Tom Millen (left) and Mark Atkin (right)

Mark Atkin is a Director of Crossover and the former Head of the Documentary Campus Masterschool, and as such has a broad knowledge of the European factual and transmedia industries. As a former Commissioner for TV and Online and Programmer of SBS Television, Australia’s multi-cultural public broadcaster, and with his recent work organising the international co-production market at the Australian International Documentary Conference, he also has a deep knowledge of the Australian factual and transmedia industries. Mark is also an International marketplace consultant for the Australian International Documentary Conference (, running the co-production market.

Tom Millen is a Director of Crossover specialising in the production and exhibition of immersive content as well as arranging cross media training and events. He was previously responsible for producing the Alternate Realities strand at Sheffield Doc/Fest where he over saw the production of the interactive exhibition, VR Arcade and year round cross media training.



XO People HC

Heather Croall is Director of Adelaide Fringe Festival and Crossover Labs and has been one of the screen industry’s leading proponents new media as well as the former Director of Sheffield Doc/Fest. In 2000, Heather developed a conference programme called DigiDocs, which became a major strand at the AIDC in Australia and then at Sheffield Doc/Fest. As the Senior Project Officer and Industry Manager at South Aust Film Corp, Heather developed a strategy for building cross platform digital media production opportunities in South Australia including the launch of XO Labs alongside initiatives that encouraged new media producers to work with traditional film and TV companies. That strategy has helped many new cross platform production teams flourish ever since.