Sheffield Doc/Fest and Crossover Labs present
Interactive at Nottingham
11:00-17:00 Friday 6th February
Broadway Cinema – Nottingham
As platforms converge and narratives spread across different devices and screens there’s an ever growing need for creative producers to have the skills and understanding to develop content that works across multiple platforms.
Interactive at Nottingham was a day long event featuring creators from across the media landscape explaining how they approached cross media content and used different platforms to tell their stories, reach new audiences and develop revenue streams. We analysed and explored the planning, designing, financing, distribution and impact of projects designed to work across platforms and discuss how you can tell stories in a cross platform landscape.
We had a fantastic line up of speakers who shared their knowledge from developing cross media projects.
Mark Atkin – Crossover Labs
Director of Crossover Labs and former cross platform commissioner at Channel 4.
Toby Coffey – National Theatre
Toby Coffey is responsible for the creative and technical development of the digital interfaces between the NT and its audiences, focusing on developing forms of digital engagement and interaction around the NT and its repertoire of productions. Toby will discuss the production of Frankenstein which encompassed digital programmes, a TV documentary and online shorts to coincide with the theatre production.
Catherine Allen – New Projects Manager and App Producer – Touchpress
Touchpress make inspiring iPad apps that let audiences discover subjects in innovative and exciting new ways. Catherine Allen explores what can be achieved with mobile and interactive technology in the pursuit of creating original and successful apps.
Charlie Phillips – Head of Documentaries & Francesca Panetta – Multimedia Editor – The Guardian
Charlie Phillips is responsible for initiating and overseeing the Guardian’s commissioning and acquisition of short online international documentaries in all genres. He’ll be discussing how the Guardian is planning new ways to showcase journalism to a growing global audience.
Francesca Panetta is multimedia special projects editor at the Guardian. Before joining in December 2006, she worked at BBC Radio 3 and 4. Specialising in feature-making, she’s picked up awards from the New York Festivals, Sony Radio Academy Awards, Webby Awards and the Radio Production Awards.
Chris Sizemore – Executive Editor – BBC Knowledge & Learning
Chis Sizemore has spearheaded the launch of iWonder, the BBC’s educational platform for web, tablet and mobile which combines world-class story-telling with cutting edge digital innovation.
Amy Rose & May Abdalla – Anagram
Anagram create stories that the user is immersed into, from experiential documentary, through to public art, children’s toys and video games. Their immersive documentary Door into the Dark used groundbreaking locative technology to bring together captivating stories and visceral physical experience.
There’s a growing need for creatives to develop an understanding of how different media can combine to create a seamless multiplatform experience. This one-day conference was a unique opportunity to hear the nuts and bolts, detailed accounts of how media organisations across creative disciplines – film and TV, journalism, theatre and publishing – are using digital technology to enhance their work and appeal more directly to audiences.
Additionally to Interactive at Nottingham, the Crossover Labs mentoring scheme is currently open for applications – if you’re working on a cross media project Crossover and its team of mentors can help you bring your project to market – see here for details of the programme and bursary opportunities